Connecting the Dots

It is our job as PR/marketing/design professionals to begin connecting the dots – to see opportunities that are waiting to be discovered in the din of web-based chatter. The multitude of tools commonly used in the internet-based media landscape give us a chance to maximize the impact of our messages and to pioneer new ways to convey information to our audiences.

The following video was created by Kansas State University professor Michael Wesch. It was brought to my attention by father, Gary Kruchowski.

Web 2.0…The Machine is Us/ing Us


The One Percent Rule

The One Percent Rule

“If you get a group of 100 people online then one will create content, 10 will “interact” with it (commenting or offering improvements) and the other 89 will just view it.”

Charles Arthur, The Guardian