Why is web-based interactivity important?

Web-based interactivity and communications are increasingly important in the daily lives of people in the U.S. and around the world. Print newspaper readership has been on a steady decline, while online newspapers, blogs, videos, and networking grow in popularity.

Bloggers, citizen journalists, and online editors often scoop traditional media, and are establishing more credibility as a news source. Recently, the prestigious George Polk Award in legal journalism was awarded to a blogger, a first in the history of the award.

Companies are making computers for toddlers; senior citizens are one of the fastest growing demographics in terms of using online tools. Internet-based communications are quickly becoming the primary mode of communication, media consumption, and possibly social interaction within our culture.