Advising Clients

Before you advise clients on web-based campaigns, RESEARCH! You wouldn’t give a client advice on their taxes if you didn’t have accounting experience – utilizing interactive tools is similar. In order to launch a successful campaign, you have to be fluent in the various types of interactivity available and know how they are all connected. Additionally, you need to know how to drive traffic to your campaign, as well as ensure a worthwhile experience for users.

There is no method or formula to ensure or predict success of web-based campaigns. Each project will be unique; each project must allow for expansion in content and capabilities. A successful campaign is faithful to its users and takes their suggestions into consideration.

A few questions you should ask yourself before you recommend an web-based campaign?

  • What is the goal of the campaign?
  • Is this the best way to reach the client’s audience – are traditional tactics more efficient?
  • Which online tools should we be using? A successful campaign often integrates several.
  • What value does the user get out of the campaign? Entertainment? Information?
  • How can I drive traffic to the campaign?
  • What does it offer to encourage individuals to recommend the site to others?
  • How much effort does the client want to put towards maintaining, improving and elaborating on the campaign?
  • Who is creating the content – the client or the users?
  • Has this been done before?
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